Keywords Selection: Tip of SEO Weapon

Keywords Selection: Tip of SEO Weapon


We all know that the most important part for a SEO professional is to write keyword rich page content. It is not an easy task that can be done by putting anything on the page irrespective of the relevancy.

This is the area that differs a good SEO professional from the rest. Unless and until you have sufficient knowledge on the subject on which the web page is all about, you will not able to write a good content. Hence learning process in Internet Marketing never ends. You have to keep your self-updated.

A in depth research work is required before going for a page content writing. Also a intelligent use of keywords in between the text will give a mark through performance to your website positioning. But here arises a main question - How to go for keyword collection?

The first ever thing that I will suggest to have a look over the websites of your competitors that are performing well in Search Engines. This is not to copy a website but to get the strategy of your best competitors. Try to point out where they are lacking and how we can gain from there ignorance.

Prepare a master list of key words that you are going to target. Keywords with high traffic and high competition should be specified clearly. While doing seo, keep remember that it is not always a easy pie to get top ranked for keywords where competition is high. So distribute your short term & long term goals. For short term, achieve good ranking for secondry keywords, so as to make your online business run, gather traffic, and popularity, meanwhile keep trying for getting ranked for primary keywords

Some time you will also find that for few keywords there are lots of website that are well optimized, having higher page ranks, having older domains, lots of inbound link, and lots of writing work has been done through page content, newsletter & blogs. Here, it may take long for your website to appear at a respectable position. So, it will be better to make your website much stronger for moderate traffic keyword so that customer can still approach to site & then we will aim for heavy traffic keywords.

It is seen that the generalized keywords for a particular category have given more attention by many websites. But now a days, user become smarter then ever before. Those who are really interested in buying a product will use product specific keywords only. For example a serious buyer for a nokia cell phone will never type 'cell phone' in his search. He will straightly go for keyword 'nokia cell phone', and more preciously its model number along with it.
Keywords like used cell phones, cheap cell phones & cell phone with camera will also find a large volume of viewers. Hence there is no need to stick to few keywords where all other are fighting for.

Planned your strategy and win the battle !

Prateek Samuel is an Associate working with Himshilp which specializes in providing SEO Services and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization.

For more details, please contact:
Prateek Samuel
Associate (SEO Professional)
Himshilp: Internet Marketing Consultants
web: http://www.himshilp.com/