Backlinks - Building backlinks can build your ranking

BACKLINKS in SEO

Definition: Backlinks are incoming link, inbound links, inward links or inlinks to a webpage or a website". The quantity of backlinks of a website or web page represents its popularity. In simple words a backlink is replica of a vote. Thus number of backlinks replicates the number of votes caste for a particular website or a web page.

All the major search engines will consider backlinks as a one of very important aspect in ranking them. So as a SEO point of view an internet marketing professional cannot under estimate this.

Various methods of Increasing backlinks.

1. Directories & Search Engine Submission.

   There are lots of free directories available that allows you to submit free. Even all the major search engines are not charging any thing for submitting. The submission to these directories and search engine are most easy activity yet very powerful and result oriented. For example search engines like Google, Yahoo & Live will together brings you almost 95 % of your traffic. But main effort is to make collection of such search engine directories.
   Himshilp has thousands of such directories URL and our research team updates this database on a
   regular basis.
   
   Here are some links for these search engine submission forms:
   - For Google
   - For Yahoo
   - For Live
   




2. Link Submission Request

   A request to put a link to your site by another web site is not an easy task. No one will entertain your request unless and until they are receiving something. This task is only fruitful if your website consists of some information that is rarely available, or this information may be a research based. Also it is waste to send a request to each and every website you know. These websites should have content related to yours, or having some relation in services provided by both websites.
   But still the success rate of link been displayed to their website in near about 25 % only. Also keeping in mind that the website owner has complete right to select or reject your request. Your request should not irritate them.
   



3. Link Exchange Request

   Link Exchange has very high success rate in compare with the submission only. Because here you are also ready to provide them a link on your webpage. And all will like to increase their backlinks in number. But still if not done in an appropriate way this will caste an adverse impact on your search engine ranking. If the links you are linking to or the web pages that are linking to you having completely different theme form your website then it may add a negative point to you.
   Thus being a seo services provider it become necessary to search website with the category. For example if the website you are promoting is belong to software testing company. Then for link exchange you can choose categories link software development, software maintenance, testing, testing company etc., along with software testing itself.
   




4. Paid Submission to high PR pages

   This is also very impact full way if you are ready to pay more. Well at Himshilp (Now Rainmaker Interactive Pvt. Ltd. ), we do not suggest this to our clients, any way this was our strategy to save their money from being waste. But a very new website can be easily crawled and indexed by google if it has a link over a web page with a page rank (PR) of 5. It may take only 3 days. Also if you get successful in placing link of newly launched website to a web page of page rank 7, it will be indexed within 24 hrs. Other wise submitting by google submit form may take between 4 to 6 week.
   




5. Link Farming

   Link farming is a process of maintaining a group of web pages that all link to every other page in the group. It is done with the motive to increase the number to link to the WebPages including in the process. All website include in the process have their pages that are linking to each other. At
   once it looks a smarter way to increase the number of backilink quantity. But Google categories this as spam.




6. 3 - way link trading

   Let us take an example of a webmaster with multiple numbers of websites. Out of which he took 2 website, say a.com and b.com. Now he will offer other websites that he is placing their link on his web site a.com, and in return they have to provide a backlink to his website b.com. This process is called 3 way link trading.
   This is again a smart way of gaining the number of backlinks to a website. Also the website attempting it has gains few good positions. And as far as we can see no search engines can identify the 3 way trading. But the way google has discarded all other unethical means, it may be possible that this kind of stuff can be put under check by google.
   




7. Blogs and Articles

   This is what is categorizes as a quality backlink. This is the most difficult and time consuming part. But will give very good result if planned properly. Now a day, people are reading more blogs and articles than ever. So by creating these you on the one hand getting trust of search engines & on the other hand you can gain popularity also. But as I already said it is a difficult part, because an insufficient knowledge will ruin your article. Also blog that you create must be interesting and readable with proper linking to the website you want to target.




8. Classification and Advertising

   The websites belongs to classification and advertising category updates regularly. Therefore there are chances that your links on these websites are crawled faster than any other mean. Also your client is getting an Advertisement as an advantage for his products or services.
   




9. Social & Professional Networking Profiles

   This kind of networking helps you to get know different people with same profession or interests like you. You can also exchange your thoughts, views, problems over such forums. Also it is very good see that people you haven’t met are coming forward to solve your problem or having discussion.
   The networking profiles (that are not session based) can help you in providing backlink also.

Happy Link Building !!!

Prateek Samuel is an Associate working with Himshilp (Rainmaker Interactive Pvt. Ltd.) which specializes in providing SEO Services and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization.

For more details, please contact:
Prateek Samuel
Associate (SEO Professional)

Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
web: http://www.himshilp.com/

Keywords Selection: Tip of SEO Weapon

Keywords Selection: Tip of SEO Weapon


We all know that the most important part for a SEO professional is to write keyword rich page content. It is not an easy task that can be done by putting anything on the page irrespective of the relevancy.

This is the area that differs a good SEO professional from the rest. Unless and until you have sufficient knowledge on the subject on which the web page is all about, you will not able to write a good content. Hence learning process in Internet Marketing never ends. You have to keep your self-updated.

A in depth research work is required before going for a page content writing. Also a intelligent use of keywords in between the text will give a mark through performance to your website positioning. But here arises a main question - How to go for keyword collection?

The first ever thing that I will suggest to have a look over the websites of your competitors that are performing well in Search Engines. This is not to copy a website but to get the strategy of your best competitors. Try to point out where they are lacking and how we can gain from there ignorance.

Prepare a master list of key words that you are going to target. Keywords with high traffic and high competition should be specified clearly. While doing seo, keep remember that it is not always a easy pie to get top ranked for keywords where competition is high. So distribute your short term & long term goals. For short term, achieve good ranking for secondry keywords, so as to make your online business run, gather traffic, and popularity, meanwhile keep trying for getting ranked for primary keywords

Some time you will also find that for few keywords there are lots of website that are well optimized, having higher page ranks, having older domains, lots of inbound link, and lots of writing work has been done through page content, newsletter & blogs. Here, it may take long for your website to appear at a respectable position. So, it will be better to make your website much stronger for moderate traffic keyword so that customer can still approach to site & then we will aim for heavy traffic keywords.

It is seen that the generalized keywords for a particular category have given more attention by many websites. But now a days, user become smarter then ever before. Those who are really interested in buying a product will use product specific keywords only. For example a serious buyer for a nokia cell phone will never type 'cell phone' in his search. He will straightly go for keyword 'nokia cell phone', and more preciously its model number along with it.
Keywords like used cell phones, cheap cell phones & cell phone with camera will also find a large volume of viewers. Hence there is no need to stick to few keywords where all other are fighting for.

Planned your strategy and win the battle !

Prateek Samuel is an Associate working with Himshilp which specializes in providing SEO Services and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization.

For more details, please contact:
Prateek Samuel
Associate (SEO Professional)
Himshilp: Internet Marketing Consultants
web: http://www.himshilp.com/