INTERNAL LINKING

Internal Linking

An internal link is a hyper link to another section of the same document, or simply a link to one webpage to another webpage within same domain. During any SEO process we give additional importance to backlinks or inbound links. To some extend this is also true that number of inbound links matters a lot for good ranking. But we should not forget that good internal linking structures in website will not only help in search engine ranking, but most importantly it will make website "user-friendly", and easily accessible for the information it contains.

So let us look at some briefs on the benefits of Internal linking::

1. Proper Indexing of pages
A good internal linking structure can help in proper indexing of webpages in the website.

2. Help in promoting new offers.
Promotion of any new offer can be placed to any of the page in website, providing link which redirect to the page have detailed information about the offer.

3. Increase the scope for using keywords
The smartly used keywords or key phrases as text to link for navigation can provide better keyword density per page. Also viewer seeking information on websites are likely to click a link with keyword that matches the information he is looking for.

4. Improving internal pages PageRank

Generally search engines follow some algorithm, and they give priorities based on the importance of the links directed from the home page. The lesser number of clicks required for navigating a page from home page, the more importance is given to that page by search engines. Hence by choosing a structured way of links you can get a better internal pagerank.

Based on various factors and the way search engines crawls a webpage, there are some popular ways of doing internal linking:
They are -

* A horizontal navigation bar for website on the top of the page. As search engines crawls a webpage from left to right from top to bottom, this is one of most significant place to put links.

* A navigation column for a particular category in left hand side of webpage. This makes navigation easy & "user-friendly".

* Using Text link instead of images is more helpful. Make sure that you are using the targeted keywords in text links, keeping the spamming issue in view.

* A group of internal links can also place at bottom of webpages, as footers. But mostly bulk of keywords their will spam the website.

Hence not only the external links but also the internal links plays a vital role in a proper optimizing of a website. Excess of anything is disadvantage, so do it safely and smartly.

Prateek Samuel is an Associate working with Himshilp (Rainmaker Interactive Pvt. Ltd.) which specializes in providing SEO Services and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization.

For more details, please contact:

Prateek
Analyst-Engineer (SEO Professional)
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.web: http://www.himshilp.com/