Social Media Measurement and Monitoring

We are in the age of Networking. Social Media is no more an evolving platform to reach people. Most of the online companies have realized the power possessed by Facebook and Twitter, and they are already successfully making sales and getting business leads through such channels. With large amount of corporate money is on stake, the Social media measurement and monitoring reports have become the essential component to keep an eye on the ROI made.

Many companies come up with statements that measuring social media ROI is not possible. Well, it is not a straightforward job, as it is for E-mail marketing, Pay per click advertising campaign and Search Engine Optimization i.e. SEO of a website. This is so, because the concept behind the social media is not the same as the other. Let us look into this first.

SOCIAL MEDIA – the Concept

While all the other channels focus on generating new business, and getting leads, the social media is used with a primary focus on developing bonds and relationship. The relationship could be between person-to-person, business-to-business, person-to-business and brand-to-person. While the prior is meant to establish yourself as better salesperson, the later is to establish yourself as a contributor to the society.

Hence, a mere selling pitch in social media is not a successful path. In other words, Social media is not about acquisition, but retention.

Engagement is the KEY

Engagement is the only reason of why Social media is so popular. People want to get out of daily sales pitch they listen to. They want to discuss their problems, not the products available in the market. And want their trusted circle to suggest a solution to their problem. That solution can be a product and services available in the market. But again people do not want a salesman in their social media contact list. Hence, all you have to do is to provide a solution.

Interact with the people, help them in finding solutions, educate them about your category, answer to their queries, and you will find that you are becoming their trusted resource. Over time you can become the expert on the subject, among the viewers. They will respect your comments, and will respond accordingly.

And at that point of time, if any one of them looking for the vendors providing likewise services and products as yours, you will be in their priority list. Also, if there is someone seeking for your services in their contact list, they will be marketing for you, and that too for free.

So how to calculate the ROI in Social Media?

In social media, the ROI can be look as ROC i.e. Return on Conversation. If someone is responding to you, liking what you say, sharing your ideas, discussing with you and seeking for your next comments by following you, they are your returns.

Hence, In Social Media.
Specifically in - Facebook, Twitter and LinkedIn.
The only thing that is worth measuring is - "Engagement". All we have to do is to use the engagement while creating social media measurement and monitoring reports.

Parameters for ROI in Social Media

Below are different parameters that can be tracked from time to time to know whether your investments in social media is in right direction or not. These can be used as the elements for the social media measurement and monitoring reports

FACEBOOK

1. LIKE
2. Comments
3. Replies / Discussion
4. Participation in POLLS
5. Page Views / Unique page view
6. Post Views
7. New Users / Fans
8. Demographic - Gender / Age / Countries / Cities

TWITTER

1. Followers
2. ReTweets

LINKEDIN

1. Comments
2. Replies
3. Connections

For any Website promotion or Internet marketing services related query, Please contact:
Prateek Samuel
Asst Manager - Operations
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
www.himshilp.com

Outsourcing Web promotion Services to India

Outsourcing Web promotion Services to India

In India, there are many professionals who handle outsourced web promotions from different parts of the world. The advantages of outsourcing web promotion services to India, where there is a large pool of IT professionals, are tremendous as it not only saves infrastructure cost and time but also permits the clients to use that time to gain more business. The client also gets easy communicating environment as English is used as the standard language for business. Outsourcing web promotion services to India help you in huge cost reduction as you don't have to invest in staff, infrastructure, training etc..

The edge above all, an offshore web promotion company in India, like us, can provide extremely high quality solutions for internet marketing without charging for a planet.

Advantages in hiring an offshore web promotion company in India

1. Low Cost
In countries like US, UK and Canada, prices paid to any professional firm is very high. Also, creating and maintaining in-house teams for the all activities costs too much. Then why not to choose the experts in the field if they are available at relatively low-cost.

2. Result Oriented
Companies offering any sort of offshore services will always be looking for good references globally. Thus result is the primary concern for their operations. In India, the completion in the IT sector pushes the vendors to go extra miles with their clients.

3. Zonal Advantage
There is time difference which companies can utilize to their benefits. All they have to do is to tell their requirements before leaving their offices. The next day they can see the changes and respond. This way you are making the system continuous. Your operations are not affected when you are not there in the office.

Why is Offshore web promotion services in NECESSARY

Web promotion and marketing becomes very essential with the increase in online competition. You can spend as much as you can to give your website a great look but it is not worth a dime if your potential customers cannot find it for the keywords related to the services or product you are offering. While designing a website the idea is communicated in terms of creativity and requirement of the fact how you want people to look at your business. You can design for fun, for pure information, or to provide a excellent buying experience. But when it comes to promoting, everything boils down to getting right clicks for the right keywords. Also once the website design is over, the owner always wants to see the responses from the real people. He may be tight with the budget, or want to see some sort of results before moving forward from here. This makes offshore web promotion services extremely valuable for your business.

About Rainmaker Interactive Pvt. Ltd. – A pioneer outsourse web promotion company, India

Rainmaker Interactive Pvt. Ltd., is an outsource web promotion company based in Bangalore India, providing professional services in outsource SEO Solutions, offshore PPC Management Services and Social Media Marketing for global clients. We offer you integrated solutions for offshore web promotions that will help you to communicate your ideas to the potential customers.

To outsource your SEO services, PPC management services and Social Media Marketing, please contact
Prateek Samuel

Asst. Manager - Operations
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
www.himshilp.com

SEO has the biggest impact on lead generation

SEO has been again appeared as the most important way to generate leads. The survey was conducted by Webmarketing123, a California-based online marketing agency.

The company surveyed more than 500 U.S. online marketers in August and September.

The results show that while lead generation and sales are the top two most important objectives of digital marketing, SEO makes the biggest impact on lead generation across the board.

Summary from the Report Generating Leads has been selected as the most important objective behind digital marketing programs – by 46.4% of the total B2B companies participated. Whereas For B2C companies, 39.9% opted for generating sales as the most important objective) Website traffic has been selected unbiased as the leading measuring tool for success in digital marketing program. 57% of B2B marketers and 41% of B2C marketers credit SEO as their primary source for generating leads to their business; followed by PPC and Social Media respectively. No one surprised when Facebook emerged as the Number 1 choice for the social media across all the participants. But amazingly the number goes to 73% when it comes to lead generation using Facebook by B2C marketers. As expected, B2B marketers invest one-third of their digital budgets on SEO activities, while B2C marketers invest mostly in PPC. The most important of all, the report reveals an interesting trend that marketers in both the categories are planning to increase their budget in 2012 with Social Media.

Other facts to know

- More companies likely to outsource PPC than SEO

- 84.8% keep social media marketing in-house

- Website traffic is the primary way they measure the success of online marketing efforts.

Source - http://go.webmarketing123.com/seland-state-of-digital-marketing-report.html

Google offering free websites / domains.

Google to offer free websites and domain to India. According to Google it is an initiative to help small and medium business (SMBs) in India to go online.

Long back Microsoft distributed its Window free for years, and let it become a part of every operation on computer. Its always been a long term strategy to dominate the market by providing something for free. Once you become popular and necessity in market, start selling your add-ons.

Google is providing its domain for free, for one year only. Then from 2nd year they will charge a nominal free, trust it is going to be very low from their competitors.

Moreover, Domains from Google has better chances for getting index, and being crawled regularly. So no one will have any issue in paying Google, what they are asking for.

But what is there for the existing websites / domains. They have worked for years to exist online. They have struggled a lot with every change in Google algorithm. Will all this hard work is consider as of second priority and a domain from Google is the primary for ranking????

For answer we have to wait and see if Google can maintain their policy of transparency well enough with time......

Source - http://ibnlive.in.com/news/google-offers-indian-businesses-free-websites/198516-11.html

For any Website promotion or Internet marketing services related query, Please contact:
Prateek Samuel
Asst Manager - Operations
Himshilp: Internet Marketing Consultants / Rainmaker Interactive Pvt. Ltd.
www.himshilp.com