Stepping into visitor's Shoe

Stepping into visitors Shoe

It is a fact that website with low traffic and less usability are not going to be there on top results on search engines. Also it is not going to make business for which it is created. So defining the SEO Services as the process of adding metas and relative content went wrong at this point.

While Search Engine Optimization of a website, a SEO Professional should make sure that the website is delivering the services for which it is designed. If it is e-commerce based website then searching, buying and making payments over the website should be user friendly. On the other hand if the website is meant for providing information then the language used is within the targeted viewer perception, and the body of website should be linked with the category.

Know your viewer well, step into their shoes, think yourself as a customer or viewer, and list out the demands you want. What are the reasons that made you to switch from a website, and more importantly what are the reasons that made you to return over a website. If you always think as a Vendor, you will always appreciate the product and services you are providing. But thinking as a customer will help you in understanding your drawbacks, limitations properly. Also it will help you in fine tuning the services as well as the navigation of the website.

Do not try to over load the website with keywords, it will irritate the viewer as well as get spammed by search engine robots. Also google engineers are keep on saying that they are trying to prepare the search engine algorithms close to the human. So always prepare the website keeping viewers in mind.

Prateek Samuel is a part of Rainmaker Interactive Pvt. Ltd., a Global SEO Company in Bangalore, provide SEO Services, PPC Management Services, in India & Abroad and helps websites in optimizing ROI through various marketing methodologies like PPC programs, Managing Affiliate Programs and Search Engine Optimization. We have our head office in Bangalore, India.For furthur details please go to http://www.himshilp.com/